This month’s issue of Inc. Magazine features a profile of Jason Fried, founder of 37Signals. The part that caught my attention was the open:
You could sum up Jason Fried’s philosophy as “less is more.” Except that he hates that expression, because, he says, it still “implies that more is better.”
More clearly isn’t better. I wrote about a small bit about the ideas of Sarah Susanka a few months ago. Carried to an extreme, the idea of smaller houses results in the work of Jay Shafer, like in this video (via the 37Signals blog):
A happy coincidence occured, where I saw the above video during the same week that that I saw the video that follows: an etude for piano and electronics by fellow Jamoma developer Alexander Refsum Jensenius. As Alexander describes it:
Many performances of live electronics is based on large amounts of electronic equipment, cables, sound cards, large PA-speakers, etc. One problem with this is that the visual appearance of the setup looks chaotic. Another is that the potential for things that can go wrong seems to increase exponentially with the amount of equipment being used. The largest problem, though, at least based on my own experience of performing with live electronics, is that much effort is spent on making sure that everything is working properly at the same time. This leaves less mental capacity to focus on the performance itself, and sonic output.
I am currently exploring simplicity in performance, i.e. simplicity in both setup and musical scope.
I can attest to the problems Alexander relates, and I think the musical results he achieves are incredibly beautiful – in part because using less helps to focus the musical expression and make it more concise.
Making things simple, concise, and expressive, is incredibly difficult to do: whether it be music, prose, code, business, architecture, or hardware. It’s great to see examples of people finding the sweet-spot.